Privacy policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

Status: 14 August 2024

Person responsible

Dr. Peter Dern
An der Brennerei 15
69231 Rauenberg

E-mail address: info@peter-dern.com

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Inventory data.
Payment data.
Contact details.
Content data.
Contract data.
Usage data.
Meta, communication and process data.
Image and/or video recordings.
Sound recordings.
Protocol data.

Special categories of data

Health data.

Purposes of the processing

Provision of contractual services and fulfillment of contractual obligations.
Communication.
Safety measures.
Reach measurement.
Office and organizational procedures.
Conversion measurement.
Organizational and administrative procedures.
Organizing competitions and contests.
Feedback.
Surveys and questionnaires.
Profiles with user-related information.
Provision of our online services and user-friendliness.
Information technology infrastructure.
Public relations.
Business processes and business management procedures.
Artificial intelligence (AI).

Relevant legal bases

Relevant legal bases under the GDPR: The following is an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.

Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.
Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. The data protection laws of the individual federal states may also apply.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, safeguarding of availability and its separation. We have also set up procedures to ensure that the rights of data subjects are exercised, data is deleted and we respond to data threats. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Securing online connections using TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transmission of personal data

As part of our processing of personal data, it may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data will only be transferred if the level of data protection is otherwise ensured, in particular through standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), express consent or in the case of contractual or legally required transfer (Art. 49 para. 1 GDPR). In addition, we will inform you of the basis of the third country transfer with the individual providers from the third country, whereby the adequacy decisions take precedence as the basis. Information on third country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection as secure for certain companies from the USA under the adequacy decision of 10 July 2023. You can find the list of certified companies as well as further information on the DPF on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you in our privacy notices which of our service providers are certified under the Data Privacy Framework.

General information on data storage and deletion

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there is no further legal basis for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be stored for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection information contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there is more than one indication of the retention period or deletion period for a date, the longest period is always decisive.

If a period does not expressly begin on a specific date and lasts at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the date on which the termination or other termination of the legal relationship takes effect.

We only process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, for the reasons that justify its storage.

Further information on processing operations, procedures and services:

Aufbewahrung und Löschung von Daten: Die folgenden allgemeinen Fristen gelten für die Aufbewahrung und Archivierung nach deutschem Recht:
- 10 Jahre – Aufbewahrungsfrist für Bücher und Aufzeichnungen, Jahresabschlüsse, Inventare, Lageberichte, Eröffnungsbilanz sowie die zu ihrem Verständnis erforderlichen Arbeitsanweisungen und sonstigen Organisationsunterlagen, Buchungsbelege und Rechnungen (§ 147 Abs. 3 i. V. m. Abs. 1 Nr. 1, 4 und 4a AO, § 14b Abs. 1 UStG, § 257 Abs. 1 Nr. 1 u. 4, Abs. 4 HGB).
- 6 Jahre – Übrige Geschäftsunterlagen: empfangene Handels- oder Geschäftsbriefe, Wiedergaben der abgesandten Handels- oder Geschäftsbriefe, sonstige Unterlagen, soweit sie für die Besteuerung von Bedeutung sind, z. B. Stundenlohnzettel, Betriebsabrechnungsbögen, Kalkulationsunterlagen, Preisauszeichnungen, aber auch Lohnabrechnungsunterlagen, soweit sie nicht bereits Buchungsbelege sind und Kassenstreifen (§ 147 Abs. 3 i. V. m. Abs. 1 Nr. 2, 3, 5 AO, § 257 Abs. 1 Nr. 2 u. 3, Abs. 4 HGB).
- 3 Jahre – Daten, die erforderlich sind, um potenzielle Gewährleistungs- und Schadensersatzansprüche oder ähnliche vertragliche Ansprüche und Rechte zu berücksichtigen sowie damit verbundene Anfragen zu bearbeiten, basierend auf früheren Geschäftserfahrungen und üblichen Branchenpraktiken, werden für die Dauer der regulären gesetzlichen Verjährungsfrist von drei Jahren gespeichert (§§ 195, 199 BGB).

Rights of the data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw your consent at any time.
Right to information: You have the right to request confirmation as to whether the data in question is being processed and to information about this data as well as further information and a copy of the data in accordance with the legal requirements.
Right to rectification: You have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you in accordance with the statutory provisions.
Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
Complaint to the supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you are habitually resident, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners"), in the context of contractual and comparable legal relationships and associated measures and with regard to communication with the contractual partners (or pre-contractual), for example to respond to inquiries.

We use this data to fulfill our contractual obligations. These include, in particular, the obligations to provide the agreed services, any updating obligations and remedies in the event of warranty and other service disruptions. In addition, we use the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations and the company organization. We also process the data on the basis of our legitimate interests both in the proper and efficient management of our business and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing, such as for marketing purposes, as part of this privacy policy.

We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons (e.g. for tax purposes, generally ten years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).
Special categories of personal data: Health data.
Betroffene Personen: Leistungsempfänger und Auftraggeber; Interessenten; Geschäfts- und Vertragspartner. Bildungs- und Kursteilnehmer.
Purposes of processing: Provision of contractual services and performance of contractual obligations; Communication; Office and organizational procedures; Organizational and administrative procedures. Business processes and business management procedures.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Personal Training: The procedures involved in personal training include the acquisition and management of client data, including the collection, storage, and use of contact information, training preferences, and individual goals. At the beginning of a training relationship, extensive health information—such as allergies, pre-existing conditions, medications, and injury history—is collected to develop safe and effective training programs. The creation of customized training plans is based on the analysis of personal fitness data, objectives, and progress measurements of the clients. Personal data is used to coordinate training appointments and locations to ensure smooth organization and communication. The conduction of regular fitness assessments and performance tests requires the collection and evaluation of individual performance data to monitor progress and adjust training plans. To provide supplementary services, such as nutritional advice or lifestyle coaching, further personal data is processed to offer holistic support. For the continuous improvement of training quality and customer satisfaction, regular feedback sessions and evaluations are conducted, which may also include personal data. Communication with clients takes place via various channels, such as email, telephone, or messenger services, where personal data is exchanged to arrange appointments, answer questions, and provide support; Legal Bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Educational and Training Services: We process the data of the participants in our educational and training programs (collectively referred to as “trainees”) in order to provide them with our training services. The processed data, as well as the type, scope, purpose, and necessity of its processing, are determined by the underlying contractual and training relationship. The processing also includes the evaluation of performance and the assessment of our services as well as those of the instructors. In the course of our activities, we may also process special categories of data, in particular information on the health of the trainees as well as data that reveal their ethnic origin, political opinions, religious or philosophical beliefs. For this purpose, we obtain explicit consent from the trainees when necessary, and otherwise process the special categories of data only if it is necessary for the provision of the training services, for purposes of health prevention, social protection, or the protection of the vital interests of the trainees; Legal Bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).
Coaching: We process the data of our clients as well as prospects and other commissioning parties or contractual partners (collectively referred to as “clients”) in order to provide them with our services. The procedures carried out as part of and for the purposes of coaching include: initiating contact and communication with clients, conducting a needs analysis to determine appropriate coaching measures, planning and conducting coaching sessions, documenting coaching progress, collecting and managing client-specific information and data, scheduling and organizing appointments, providing coaching materials and resources, billing and payment management, and follow-up after coaching sessions, as well as quality assurance and feedback processes.
The processed data, as well as the type, scope, purpose, and necessity of its processing, are determined by the underlying contractual and client relationship.
If it is necessary for our contractual fulfillment, to protect vital interests, or legally required, or if the client’s consent is given, we disclose or transfer client data in compliance with professional regulations to third parties or agents, such as authorities, billing agencies, or in the field of IT, office, or similar services; Legal Bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).
Consulting: Wir verarbeiten die Daten unserer Klienten sowie Interessenten und anderer Auftraggeber oder Vertragspartner (einheitlich bezeichnet als „Klienten“), um ihnen gegenüber unsere Leistungen erbringen zu können. Zu den Verfahren, die im Rahmen und zu den Zwecken des Consultings gehören, zählen: Kontaktaufnahme und Kommunikation mit den Klienten, Durchführung von Bedarfs- und Anforderungsanalysen, Planung und Implementierung von Beratungsprojekten, Dokumentation der Projektfortschritte und Ergebnisse, Erfassung und Verwaltung klientspezifischer Informationen und Daten, Terminplanung und -organisation, Bereitstellung von Beratungsressourcen und -materialien, Abrechnung und Zahlungsverwaltung, Nachbearbeitung und Follow-up von Beratungsprojekten, Qualitätssicherungs- und Feedback-Prozesse. Die verarbeiteten Daten, die Art, der Umfang, der Zweck und die Erforderlichkeit ihrer Verarbeitung bestimmen sich nach dem zugrundeliegenden Vertrags- und Klientenverhältnis.
Sofern es für unsere Vertragserfüllung, zum Schutz lebenswichtiger Interessen oder gesetzlich erforderlich ist, bzw. eine Einwilligung der Klienten vorliegt, offenbaren oder übermitteln wir die Daten der Klienten unter Beachtung der berufsrechtlichen Vorgaben an Dritte oder Beauftragte, wie z. B. Behörden, Subunternehmer oder im Bereich der IT, der Büro- oder vergleichbarer Dienstleistungen; Rechtsgrundlagen: Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b) DSGVO).
Online Courses and Online Trainings: We process the data of the participants in our online courses and online trainings (collectively referred to as “participants”) in order to provide them with our course and training services. The data processed in this context, as well as the type, scope, purpose, and necessity of its processing, are determined by the underlying contractual relationship. The data generally includes information regarding the courses and services used and, insofar as they are part of our service offering, personal specifications and results of the participants. The processing also includes performance evaluation and the assessment of our services as well as those of the course and training instructors. Additionally, depending on the design and structure of the respective courses or learning content, further processing procedures may be implemented, such as attendance tracking to document participation, progress monitoring to measure and analyze learning outcomes by collecting exam and test results, and the analysis of interactions on learning platforms, such as forum posts and assignment submissions; Legal Bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).
Projekt- und Entwicklungsleistungen: Wir verarbeiten die Daten unserer Kunden sowie Auftraggeber (nachfolgend einheitlich als „Kunden“ bezeichnet), um ihnen die Auswahl, den Erwerb bzw. die Beauftragung der gewählten Leistungen oder Werke sowie verbundener Tätigkeiten als auch deren Bezahlung und Zurverfügungstellung bzw. Ausführung oder Erbringung zu ermöglichen.
Die erforderlichen Angaben sind als solche im Rahmen des Auftrags-, Bestell- bzw. vergleichbaren Vertragsschlusses gekennzeichnet und umfassen die zur Leistungserbringung und Abrechnung benötigten Angaben sowie Kontaktinformationen, um etwaige Rücksprachen halten zu können. Soweit wir Zugang zu Informationen der Endkunden, Mitarbeitern oder anderer Personen erhalten, verarbeiten wir diese im Einklang mit den gesetzlichen und vertraglichen Vorgaben; Rechtsgrundlagen: Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b) DSGVO).
Unternehmensberatung: Wir verarbeiten die Daten unserer Kunden, Klienten sowie Interessenten und anderer Auftraggeber oder Vertragspartner (einheitlich bezeichnet als „Kunden“), um ihnen gegenüber unsere vertraglichen oder vorvertraglichen Leistungen, insbesondere Beratungsleistungen, erbringen zu können. Die verarbeiteten Daten, die Art, der Umfang, der Zweck und die Erforderlichkeit ihrer Verarbeitung bestimmen sich nach dem zugrundeliegenden Vertrags- und Geschäftsverhältnis.
Sofern es für unsere Vertragserfüllung oder gesetzlich erforderlich ist, bzw. eine Einwilligung der Kunden vorliegt, offenbaren oder übermitteln wir die Daten der Kunden unter Beachtung der berufsrechtlichen Vorgaben an Dritte oder Beauftragte, wie z. B. Behörden, Gerichte oder im Bereich der IT, der Büro- oder vergleichbarer Dienstleistungen; Rechtsgrundlagen: Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b) DSGVO).

Provision of the online offer and web hosting

We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.). Security measures.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Provision of Online Offering on Rented Hosting Space: For the provision of our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from an appropriate server provider (also referred to as a “web host”); Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Collection of Access Data and Logfiles: Access to our online offering is logged in the form of so-called “server logfiles.” The server logfiles may include the address and name of the retrieved webpages and files, the date and time of access, the amount of data transmitted, a notification of successful retrieval, the browser type along with its version, the user’s operating system, the referrer URL (the previously visited page), and, in most cases, IP addresses and the requesting provider. The server logfiles may be used, on the one hand, for security purposes (for example, to prevent server overload, especially in the event of abusive attacks such as DDoS attacks) and, on the other hand, to ensure the capacity and stability of the servers; Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Deletion of Data: Logfile information is stored for a maximum of 30 days and then deleted or anonymized. Data that must be retained further for evidentiary purposes is exempt from deletion until the respective incident is fully resolved.
ALL-INKL: Services in the field of providing IT infrastructure and related services (e.g., storage space and/or computing capacity); Service Provider: ALL-INKL.COM – Neue Medien Münnich, Owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Legal Bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://all-inkl.com/; Privacy Policy: https://all-inkl.com/datenschutzinformationen/. Data Processing Agreement: Provided by the service provider.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read it from them. For example, to store the log-in status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used in an online offering. Cookies can also be used for various purposes, for example to ensure the functionality, security and convenience of online services and to analyze visitor flows.

Notes on consent: We use cookies in accordance with the statutory provisions. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service they have expressly requested (i.e. our online offering). The revocable consent is clearly communicated to you and contains the information on the respective use of cookies.

Storage period: A distinction is made between the following types of cookies with regard to the storage period:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (e.g. browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. If we do not provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), they should assume that they are permanent and that they may be stored for up to two years.

General information on revocation and objection (opt-out): Users can revoke the consents they have given at any time and also declare an objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.

Types of data processed: Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
Affected persons: Users (e.g. website visitors, users of online services).
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing operations, procedures and services:

Processing of Cookie Data Based on Consent: We use a consent management solution in which users’ consent for the use of cookies or for the processing procedures and providers specified within the consent management solution is obtained. This procedure serves to collect, log, manage, and withdraw consents, particularly with regard to the use of cookies and similar technologies that are employed for storing, retrieving, and processing information on users’ devices. As part of this process, users’ consents for the use of cookies and the associated processing of information—including the specific processing operations and providers mentioned in the consent management procedure—are obtained. Users also have the option to manage and withdraw their consents. The consent declarations are stored to avoid repeated requests and to provide proof of consent in accordance with legal requirements. The storage is carried out server-side and/or in a cookie (a so-called opt-in cookie) or by similar technologies to associate the consent with a specific user or their device. If no specific information regarding the providers of consent management services is available, the following general guidelines apply: The duration of consent storage is up to two years. In this process, a pseudonymous user identifier is created and stored together with the time of consent, details regarding the scope of the consent (e.g., the relevant categories of cookies and/or service providers), as well as information about the browser, the system, and the device used; Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).

Community functions

The community functions provided by us allow users to enter into conversations or otherwise exchange information with each other. Please note that the use of the community functions is only permitted in compliance with the applicable legal situation, our terms and conditions and guidelines as well as the rights of other users and third parties.

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.). Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures. Provision of our online services and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

User Contributions Are Public: The contributions and content created by users are publicly visible and accessible; Legal Bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).
Protection of Personal Data: Users decide for themselves which data they disclose about themselves within our online offering. For example, when users provide personal information or participate in conversations. We ask users to protect their data and to only publish personal data with care and to the necessary extent. In particular, we ask users to ensure that they protect their login credentials especially and use secure passwords (i.e., preferably as long and random a combination of characters as possible); Legal Bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).

Contact and request management

When contacting us (e.g. by post, contact form, email, telephone or via social media) and in the context of existing user and business relationships, the data of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as authorship or time of creation); Usage data (e.g. page views and length of stay, clicks, usage intensity and frequency, device types and operating systems used, interactions with data subjects, etc.). information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
Persons affected: Communication partners.
Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online services and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing operations, procedures and services:

Contact Form: When you contact us via our contact form, email, or other communication channels, we process the personal data you provide to answer and handle your inquiry. This generally includes details such as your name, contact information, and, if applicable, further information that you provide and that is necessary for proper processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal Bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Artificial intelligence (AI)

We use artificial intelligence (AI), whereby personal data is processed. The specific purposes and our interest in using AI are set out below. In accordance with the term "AI system" as defined in Article 3 No. 1 of the AI Regulation, we understand AI to mean a machine-based system that is designed to operate autonomously to varying degrees, can be adaptable after its introduction and produces results such as predictions, content, recommendations or decisions from the input received, which can influence physical or virtual environments.

Our AI systems are used in strict compliance with legal requirements. These include both specific regulations for artificial intelligence and data protection requirements. In particular, we adhere to the principles of lawfulness, transparency, fairness, human control, purpose limitation, data minimization, integrity and confidentiality. We ensure that the processing of personal data always takes place on a legal basis. This can be either the consent of the data subject or legal permission.

When using external AI systems, we carefully select their providers (hereinafter "AI providers"). In accordance with our legal obligations, we ensure that the AI providers comply with the applicable provisions. We also observe the obligations incumbent on us when using or operating the purchased AI services. The processing of personal data by us and the AI providers takes place exclusively on the basis of consent or legal authorization. We attach particular importance to transparency, fairness and the preservation of human control over AI-supported decision-making processes.

We implement appropriate and robust technical and organizational measures to protect the processed data. These ensure the integrity and confidentiality of the processed data and minimize potential risks. By regularly reviewing AI providers and their services, we ensure ongoing compliance with current legal and ethical standards.

Types of data processed: Content data (e.g. text or image messages and posts and the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
Affected persons: Users (e.g. website visitors, users of online services). Third parties.
Purposes of processing: Artificial intelligence (AI).
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

ChatGPT: AI-based service designed to understand natural language and its associated inputs and data, as well as to generate language, analyze information, and make predictions (here, “AI”, i.e. “Artificial Intelligence”, is to be understood in its respective legal sense); Service Provider: OpenAI Ireland Ltd, 117-126 Sheriff Street Upper, D01 YC43 Dublin 1, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://openai.com/product; Privacy Policy: https://openai.com/de/policies/eu-privacy-policy. Opt-Out: https://docs.google.com/forms/d/e/1FAIpQLSevgtKyiSWIOj6CV6XWBHl1daPZSOcIWzcUYUXQ1xttjBgDpA/viewform.
DeepL: Translation of texts into various languages and provision of synonyms as well as contextual examples. Support in correcting and improving texts in different languages; Service Provider: DeepL SE, Maarweg 165, 50825 Cologne, Germany; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.deepl.com; Privacy Policy: https://www.deepl.com/privacy.html. Data Processing Agreement: Provided by the service provider.
Grammarly: An AI-supported writing and communication tool designed to improve texts, correct grammatical errors, and provide stylistic suggestions. It helps users communicate more clearly and effectively; Service Provider: Grammarly, Inc., 548 Market St, San Francisco, CA 94104, USA; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.grammarly.com; Privacy Policy: https://www.grammarly.com/privacy-policy; Data Processing Agreement: Provided by the service provider. Basis for Third Country Transfers: Data Privacy Framework (DPF).
Microsoft Copilot: Enables the creation and editing of texts, spreadsheets, and presentations. It offers support in data analysis, task automation, and integration with various Microsoft Office applications. It uses machine learning to improve workflows and provide contextual suggestions; Service Provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.microsoft.com/de-de/microsoft-copilot; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement; Data Processing Agreement: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA; Basis for Third Country Transfers: Data Privacy Framework (DPF).
Stable Diffusion: Creation and editing of images using AI-supported algorithms, generation of realistic graphics from text descriptions, and adjustment and refinement of visual content through machine learning; Service Provider: Operated on servers and/or computers under its own data protection responsibility; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Website: https://stability.ai/stable-image.

Video conferences, online meetings, webinars and screen sharing

We use platforms and applications of other providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as "conference"). When selecting the conference platforms and their services, we observe the legal requirements.

Data Processed by Conference Platforms: In the context of participating in a conference, the conference platforms process the following personal data of the participants. The scope of processing depends, on one hand, on which data is required for a particular conference (e.g., provision of access data or real names) and on which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, the conference platforms may also process the participants’ data for security purposes or service optimization. The processed data includes personal data (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information on professional status/position, the IP address of the internet connection, information on the participants’ devices, their operating system, the browser and its technical and language settings, and information on the content of communications, i.e., inputs in chats as well as audio and video data, as well as the use of other available functions (e.g., surveys). The content of communications is encrypted to the extent provided technically by the conference providers. If the participants are registered as users on the conference platforms, then additional data may be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) and video or audio recordings are logged, this will be communicated transparently to the participants in advance and - if necessary - they will be asked for their consent.

Participants' data protection measures: Please note the details of how the conference platforms process your data in their data protection notices and select the optimum security and data protection settings for you within the framework of the conference platform settings. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g. by informing roommates, locking doors and using the background masking function where technically possible). Links to the conference rooms and access data must not be passed on to unauthorized third parties.

Notes on legal bases: If, in addition to the conference platforms, we also process users' data and ask users for their consent to use the conference platforms or certain functions (e.g. consent to the recording of conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g. in participant lists, in the case of processing the results of meetings, etc.). Otherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, clicks, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Image and/or video recordings (e.g. photographs or videos) page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); image and/or video recordings (e.g. photographs or video recordings of a person); sound recordings; log data (e.g. log files relating to logins or the retrieval of data or access times); contract data (e.g. subject matter of the contract, duration, customer category). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
Persons concerned: Communication partners; users (e.g. website visitors, users of online services); persons depicted; service recipients and clients. Interested parties.
Purposes of processing: Provision of contractual services and performance of contractual obligations; communication; office and organizational procedures. Provision of our online services and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Google Hangouts / Meet: Conference and communication software; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://hangouts.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum; Basis for Third Country Transfers: Data Privacy Framework (DPF).
Microsoft Teams: Audio and video conferences, chat, file sharing, integration with Office 365 applications, real-time collaboration on documents, calendar functions, task management, screen sharing, and optional recording; Service Provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.microsoft.com/de-de/microsoft-teams/; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security Information: https://www.microsoft.com/de-de/trustcenter; Basis for Third Country Transfers: Data Privacy Framework (DPF).
Zoom: Video conferences, online meetings, webinars, screen sharing, optional session recording, chat functionality, and integration with calendars and other apps; Service Provider: Zoom Video Communications, Inc., 55 Almaden Blvd., Suite 600, San Jose, CA 95113, USA; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://zoom.us; Privacy Policy: https://explore.zoom.us/de/privacy/; Data Processing Agreement: https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf; Basis for Third Country Transfers: Data Privacy Framework (DPF).
jitsi: Jitsi consists of a series of open-source projects that enable the easy setup and use of secure videoconferencing solutions. The core components of Jitsi are Jitsi Videobridge and Jitsi Meet, which facilitate internet-based conferences. Additionally, other projects within the Jitsi community offer extra features such as audio, dial-in options, recording capabilities, and simulcasting; Service Provider: Operated on servers and/or computers under its own data protection responsibility; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://jitsi.org. Further Information: https://jitsi.github.io/handbook/docs/intro/.

Audio content

We use hosting services from service providers to offer our audio content for listening and downloading. We use platforms that enable the upload, storage and distribution of audio material.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures); profiles with user-related information (creation of user profiles). Provision of our online services and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Spotify: Podcast hosting, publication and management of podcast content, analysis of listening behavior and statistics, monetization options for podcasters; Service Provider: Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://podcasters.spotify.com/. Privacy Policy: https://www.spotify.com/de/legal/privacy-policy/.

Cloud Service

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

In this context, personal data may be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us as set out in this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their content. Cloud service providers also process usage data and metadata that they use for security purposes and to optimize their services.

If we use cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on users' devices for the purposes of web analysis or to remember user settings (e.g. in the case of media control).

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
Persons concerned: Interested parties; communication partners. Business and contractual partners.
Purposes of processing: Office and organizational procedures. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)).
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Google Cloud Services: Cloud infrastructure services and cloud-based application software; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://cloud.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum; Basis for Third Country Transfers: Data Privacy Framework (DPF). Further Information: https://cloud.google.com/privacy.
Google Cloud Storage: Cloud storage, cloud infrastructure services, and cloud-based application software; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://cloud.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum; Basis for Third Country Transfers: Data Privacy Framework (DPF). Further Information: https://cloud.google.com/privacy.
Microsoft Cloud Services: Cloud storage, cloud infrastructure services, and cloud-based application software; Service Provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://microsoft.com/de-de; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement, Security Information: https://www.microsoft.com/de-de/trustcenter; Data Processing Agreement: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA; Basis for Third Country Transfers: Data Privacy Framework (DPF).

Competitions and contests

We process personal data of participants in competitions and contests only in compliance with the relevant data protection regulations, insofar as the processing is contractually required for the provision, execution and handling of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests against misuse through the possible collection of IP addresses when submitting competition entries).

If contributions by participants are published as part of the competitions (e.g. as part of a vote or presentation of the competition entries or winners or reporting on the competition), we would like to point out that the names of the participants may also be published in this context. Participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the terms of use and data protection provisions of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants as part of the competition and that inquiries regarding the competition should be directed to us.

Participants' data will be deleted as soon as the competition or contest has ended and the data is no longer required to inform the winners or because no further queries about the competition are to be expected. In principle, participants' data will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for longer, e.g. in order to answer queries about the prizes or to fulfill the prize; in this case, the retention period depends on the type of prize and is up to three years for items or services, e.g. in order to be able to process warranty claims. Participants' data may also be stored for longer, e.g. in the form of reporting on the competition in online and offline media.

If data is also collected for other purposes as part of the competition, its processing and retention period will be based on the data protection information for this use (e.g. in the case of registration for the newsletter as part of a competition).

Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as authorship or time of creation); Usage data (e.g. page views and length of stay, clicks, usage intensity and frequency, device types and operating systems used, interactions with data subjects, etc.). information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
Persons affected: Competition and contest participants. Users (e.g. website visitors, users of online services).
Purposes of processing: Conducting prize draws and competitions. Surveys and questionnaires (e.g. surveys with input options, multiple-choice questions).
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Tally: Creation and evaluation of online forms, surveys, feedback forms, etc.; Service Provider: Tally, Muidepoort 19A, 9000 Gent, Belgium; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://tally.so/; Privacy Policy: https://tally.so/help/privacy-policy.

Web analysis, monitoring and optimization

Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are most frequently used or invite visitors to reuse them. It also enables us to understand which areas require optimization.

In addition to web analysis, we may also use test procedures, for example to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or end device and then read out. The information collected includes, in particular, websites visited and the elements used there as well as technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data from us or from the providers of the services we use, it is also possible to process location data.

In addition, the IP addresses of users are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored for the purposes of web analysis, A/B testing and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective process.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors). Profiles with user-related information (creation of user profiles).
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

Matomo (without Cookies): Matomo is a privacy-friendly web analytics software that is used without cookies and where the recognition of returning users is performed using a so-called “digital fingerprint,” which is stored in anonymized form and changed every 24 hours. With the “digital fingerprint,” user movements within our online offering are captured using pseudonymized IP addresses in combination with user-side browser settings so that conclusions about the identity of individual users are not possible. The data collected through the use of Matomo is processed solely by us and is not shared with third parties; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Website: https://matomo.org/.

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The latter may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. Cookies are therefore generally stored on the user's computer, in which the user's usage behavior and interests are stored. In addition, data can also be stored in the user profiles independently of the devices used by the users (especially if they are members of the respective platforms and are logged in there).

For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Affected persons: Users (e.g. website visitors, users of online services).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Communication; feedback (e.g. collecting feedback via online form). Public relations work.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

LinkedIn: Social network – Together with LinkedIn Ireland Unlimited Company, we are responsible for the collection (but not further processing) of data from visitors that is gathered for the purpose of creating “Page Insights” (statistics) for our LinkedIn profiles.
This data includes information about the types of content that users view or interact with, or the actions they take, as well as information about the devices used by the users (e.g., IP addresses, operating system, browser type, language settings, cookie data) and details from the users’ profiles, such as job function, country, industry, hierarchical level, company size, and employment status. Data protection information regarding the processing of user data by LinkedIn can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy
We have entered into a special agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum (the ‘Addendum’)”, https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates the security measures that LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct inquiries or deletion requests directly to LinkedIn). The rights of users (in particular, the right to access, deletion, objection, and the right to lodge a complaint with the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection of the data by and its transmission to the Ireland Unlimited Company, a company based in the EU. The further processing of the data is exclusively the responsibility of the Ireland Unlimited Company, which particularly concerns the transfer of data to its parent company, LinkedIn Corporation, in the USA; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for Third Country Transfers: Data Privacy Framework (DPF). Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
YouTube: Social network and video platform; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for Third Country Transfers: Data Privacy Framework (DPF). Opt-Out: https://myadcenter.google.com/personalizationoff.

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content or function. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, but may also be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offer and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Change and update

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Definitions of terms

This section provides you with an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are primarily intended to aid understanding.

Inventory data: Inventory data includes essential information that is necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, facilities or systems by enabling clear assignment and communication.
Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data can include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates
Contact data: Contact data is essential information that enables communication with people or organizations. It includes telephone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a process that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.
Artificial intelligence (AI): The purpose of processing data using artificial intelligence (AI) includes the automated analysis and processing of user data in order to recognize patterns, make predictions and improve the efficiency and quality of our services. This includes the collection, cleansing and structuring of data, the training and application of AI models as well as the continuous review and optimization of the results and is carried out exclusively with the consent of the users or on the basis of legal permission.
Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the way data is processed, transmitted and managed. Meta data, also known as data about data, includes information that describes the context, origin and structure of other data. It can include information on file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks and chat histories, including the persons involved, time stamps and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.
Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which functions they prefer, how long they stay on certain pages and which paths they navigate through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings
Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.). Depending on the type of profiling, this may include various information relating to demographics, behavior and interests, such as interaction with websites and their content, etc.), to analyze, evaluate or predict them (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
Log data: Log data is information about events or activities logged on a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring or to create performance reports.
Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offers can, for example, recognize at what time users visit their websites and what content they are interested in. This enables them to better adapt the content of their websites to the needs of their visitors, for example. Pseudonymous cookies and web beacons are often used for reach analysis purposes in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically every handling of data, be it collection, analysis, storage, transmission or erasure.
Contract data: Contract data is specific information that relates to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of services or products agreed, price agreements, payment terms, termination rights, renewal options and special terms or clauses. They serve as the legal basis for the relationship between the parties and are crucial for the clarification of rights and obligations, the enforcement of claims and the resolution of disputes.
Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data can also include information about payment status, chargebacks, authorizations and fees.

"Von den Besten lernen"

Der Podcast der Bildungsbranche

This German podcast is for anyone working in or interested in education and training, looking for inspiration and new ideas, wanting to learn from the best to take their own business or career to the next level.

In each episode, we delve into the world of these visionaries and find out who they are as people and leaders, what makes them and their companies unique, what their personal secret of success is. And hear exciting, bizarre or thought-provoking anecdotes from everyday life in the industry.

Privacy policy

Preamble

Table of contents

Person responsible

Overview of processing

Types of data processed

Special categories of data

Categories of affected persons

Purposes of the processing

Relevant legal bases

Security measures

Transmission of personal data

International data transfers

General information on data storage and deletion

Rights of the data subjects

Business services

Provision of the online offer and web hosting

Use of cookies

Community functions

Contact and request management

Artificial intelligence (AI)

Video conferences, online meetings, webinars and screen sharing

Audio content

Cloud Service

Competitions and contests

Web analysis, monitoring and optimization

Presence in social networks (social media)

Plug-ins and embedded functions and content

Change and update

Definitions of terms

"Von den Besten lernen"

Der Podcast der Bildungsbranche